Unlock the confidence to sell with intention.

Pssst. Your families will thank you. Leadership Coaching for Senior Living Sales Teams that Sell with Intention

Welcome to a new way of selling senior living —

You’re here because you genuinely care about helping families navigate one of life’s most significant transitions. Yet maybe some somewhere along the way, the pressure of occupancy goals and outdated sales tactics left you feeling.

Here at Senior Living Selling, we are rewriting the rules of senior living sales. This isn’t about abandoning your census goals or going soft on results.

It’s about achieving better outcomes by aligning your approach with what families actual need: a trusted advisor, not another sales person.

A place where intention replaces pressure and authentic connections drive results.

Hey, I’m Marti

After 15+ years in senior living sales and leadership, I’ve discovered something powerful: the most successful sales teams aren’t the pushiest ones. They’re the ones who lead with genuine care, build real relationships, and guide families with confidence — not a random one-fits-all script.

I’m here to give you the tools, resources, support and guidance that will not only help you take your census building to a whole new level, but also level up your leadership skills plus find a little more joy along the way.

Here’s a quick lay of the land so you can find what you’re looking for and we can start hanging out together.

Make it

Introduce your brand

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

Make it

The Monday Six Newsletter

Start your week with purpose, not pressure.

Every Monday morning, The Monday Six lands in your inbox with exactly what you need to approach the week ahead with intention and confidence. No fluff, no outdated tactics — just real insights for real professionals navigating today’s senior living landscape. We’ll talk actionable strategies, family perspectives, mindset shifts and leadership insight — all geared to help reframe common sales challenges, enable purposeful conversations and keep you grounded into what matters most.

The Monday Six isn’t just another newsletter — it’s your weekly reminder that you can achieve exceptional results while staying true to your values. Join us in creating the largest online community of senior living sales professionals who’ve discovered that Monday mornings can actually be inspiring.